Melbourne Convention and Exhibition Centre:‘’Home of the unconventional’’ for nearly 15 years – Interview with Operations Manager

A pioneer in flexibility, Melbourne Convention and Exhibition Centre (MCEC) was the first convention centre in the world to make extensive use of an automated hall transformation solution upon building the centre expansion in 2009. In an interview with Gala Systems, Amir Asady, one of MCEC’s operations managers, highlighted the significance of this adaptability in enabling creative use of space and continuous visitor fascination: “Yes, we still get that ‘wow factor’ reaction! We have had so many over the years!’’.


The latest edition of the International Association of Convention Centers’ (AIPC) Communiqué shows the impressive impact of Gala Systems’ technology on MCEC’s programming and operational flexibility throughout its history. To find out more, please click here.